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Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!

Because the name shows, this website post defines GoDaddy Website Builder to our experience (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but instead to assist small enterprises recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) that is suitable for reaching the salient online existence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our initial analysis of our client’s situation, we made a summary of problems that required action. Among others, the robots.txt file had not been configured correctly, there have been two variations regarding the webpage and something would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ regional listing ended up being embedded, etc.

We knew that the internet site ended up being hosted on GoDaddy’s internet site Builder, which we’d no experience with, so our concept would be to attempt to perform the optimizations about it of course unsuccessful – move the internet site to WordPress and regular hosting.

Everything we learned is the fact that while being the way that is cheapest to host a web site on GoDaddy (rendering it a very cheap choice altogether), the internet site Builder didn’t enable you to perform nearly every action that a normal web web hosting will allow you to definitely. GoDaddy promote their device once the smartest choice with their non-technical consumers – an extremely easy tool with 100per cent hassle-free setup and upkeep to give you your online business with an appropriate fundamental internet site.

This will be real (the “comfortable fundamental website” component may be argued), nonetheless it is actually just what a WordPress website hosted with regular hosting services provides you with, too, except WordPress is nowhere near as restricting. Let me reveal my advice to all or any business that is small – don’t get intimidated by just exactly how “technically demanding” it really is to put together a WordPress website and “undersell” your web existence to a web page Builder web site. Also when it is a small little more complex to put together and maintain a WordPress website, even although you need to pay somebody a couple of hundred bucks to do this (that is a totally affordable cost when it comes to task), it really is worth every penny over time. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to many modest consumers.

Probably the most part that is shocking GoDaddy site Builder is you don’t already have use of the FTP plus the database. It is possible to imagine the capabilities that are limited derive from this kind of limitation. As an example, and even though there clearly was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), these are typically unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines for people but regrettably they responded that this isn’t one thing they help. The client rep stated straight that the goal of GoDaddy site Builder would be to help basic users produce a website that is basic something similar to a small business card. So anything “too advanced level” will be impractical to implement – exact exact exact same is true of our recommendations to 301 redirect one of several house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some SEO that is basic. Well, you navigate to the website can nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” feature just gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we advised to the customer would be to migrate their GoDaddy site Builder built web site to WordPress so we are able to implement all our Search Engine Optimization recommendations. The primary concern he’d ended up being that maintaining their web site will end up excessively hard for him because he would need to learn to handle WordPress. We chose to provide him a free consultation to get their means around WordPress that is certainly not significantly more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you will definitely fully be able to use SEO guidelines without having any limits.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!